Who we work with — and who we don't
The negative filter builds more trust than the positive one.
Most consultancies describe their ideal client in the most flattering terms possible. We'd rather be honest about who we're built for — and who we're not. It saves everyone time.
A right fit
- Mid-market software businesses
- No internal Head of AI — you feel the "want AI but don't know how" pain
- Real engineering teams with existing processes and data
- Budget for the work — not testing the concept on a shoestring
- Leadership that cares about measurement, not just announcements
- Open to process change, not just tool adoption
Not the right fit
- Looking for a generic AI demo that never ships
- Want a consultant to confirm a decision already made
- Expecting a quick fix with no internal change required
- Non-technical businesses without existing software processes
Being explicit about who we don't work with is how we make every “yes” meaningful. If we said yes to everyone, the yes would mean nothing.
One at a timeOne focused engagement at a time
Honest first callIf the fit isn't right, we say so on the discovery call — before any contract
Built to leaveWe build intenal capacity, every step of the way
Not sure if you're a fit?
Book a discovery call. We'll tell you honestly — including if we think the timing isn't right.